Nik Gomez

New iPhone ads are simple in true Apple style

I will confess, although I am no Apple-fanboy (yet), their commercials and advertising practices are truly impressive. If I owned a business, I would kidnap every person on their PR and marketing teams. Like many, I was very disturbed by the iPhone ads that were recently shown of about a million famous people saying “hello?”; they were annoying, repetitive, and didn’t tell me anything about this supposedly revolutionary device. Now, after seeing the new iPhone ads, I’m glad that Apple has returned to their minimalistic style.

These new ads are very basic in nature. What do they show? How to work the device. Through clever workflow ideas (Calamari) they display the ways that the iPhone can easily switch from and to each different function in-between sessions. The narrator is soothing, the music appropriate, and the visual part is as simple as it can get: a hand holding an iPhone. Then again, it does have one level of complexity at times; its that damn second hand.

That second hand is going to be a big problem for Apple. The fact that the iPod is completely functional is one hand is amazing (but this attribute is repeatable). June 29th is the launch date according to these commercials. Continue reading…

SebastiAn’s Rage remix is pure joy to my ears

Please, before you read anything here, click on that link below and listen to the song. It is a remix of Rage Against the Machine’s Killing In the Name Of by SebastiAn.

http://www.zshare.net/audio/1843902427628a/

Now that you have been blown away by yet another artist signed by Ed Banger Records, let me elaborate on my feelings/reactions to the song. Let me begin by saying that I love Rage Against the Machine (RATM). You probably know this if you have read any other stories here about RATM (notably at Coachella). Secondly, I love SebastiAn. Ross Ross Ross is a record that I can listen to start to finish and love every track on it.

In no way, shape, or form is turning a funk metal track into a dirty electro track an easy task. But somehow, SebastiAn does exactly that without compromising the track’s original style or his goal of making an amazing electro song. Even though the lyrics are replaced by different sources (there are only 6 lines of lyrics in the original song anyways), the sources he uses are very fitting, complementing the track throughout. The distortion is appropriate and calculated. Thank you SebastiAn for making one of my favorite metal rebellion songs into a great electro track. I hope to hear it played at the Daft Punk/SebastiAn/Kavinsky concert I will be going to in LA next month.