I’ve picked out a few commercials that aren’t half bad and have great music accompanying them. In this first installation, we have songs by Phoenix, New Young Pony Club, and Nina Simone remixed by Felix Da Housecat.
Phoenix – 1901 in Cadillac’s SRX Commercial
Phoenix’s latest album Wolfgang Amadeus Phoenix has received quite a bit of critical acclaim since it’s release about six months ago. The entire album is great, but I really love the groove this song has. The simple drums, prancing guitars, and striking synth stabs all fit together perfectly. Not that I’ll be buying a Cadillac anytime soon, but the ad uses this song effectively with the lighting flares and mechanical movement of the car parts. Just as a visual, I basically start dancing every time this commercial comes on TV.
New Young Pony Club – The Bomb in AT&T’s SlideIt Commercial
This commercial isn’t exactly new, and neither is the song (it came out in 2007), but it stuck in my head because it’s so catchy. The pulsating beat with the arped synth seem to get me everytime (probably why I also like CSS). Aside from the fact that the song is great, it doesn’t hurt that it says “you really have to display information,” which is essentially what AT&T wants you to hear. The commercial is pretty cool too. I think more could have been done with the moving-parts-of-the-city idea, but 30 seconds isn’t a lot of time to work with.
Nina Simone – Sinnerman (Felix Da Housecat’s Heavenly House Mix) in HTC’s You Commerical
What I really appreciate about this commerical is that it puts the song to perfect use when it says
“And then you realize, you don’t need to get a phone. You need a phone that gets you, and you, and you.”
At this point, the sample of the song is played repeatedly with the “and you” bits. It’s a simple trick, but it works so well. I think the impact comes from the repetition of the shorter sample even when the whole song is a repetition of a sample. Felix Da Housecat has been around for a while, and has never really been someone I listen to. Regardless, he is a force in the house music scene, and this remix is quite a gem. HTC makes great phones from what I read, but they aren’t well known (like Samsung, Sony, and LG are). It’s good to see a great ad to be coupled with a great company.