Is it wrong that I think of Odd Future as 2011’s Die Antwoord with way more staying power? Regardless, that’s how I approach these guys.
Quick facts: OFWGKTA stands for Odd Future Wolf Gang Kill Them All, which is shortened to Odd Future. Odd Future is a collective of about ten 17-23 year-old rappers and producers seemingly headed by Tyler, the Creator.
I first listened to Tyler, the Creator’s “Yonkers” after seeing Kanye West’s tweet declaring the video for the song “The video of 2011.” I have a thing for stark, simple, black-and-white videos (“Single Ladies“, “My Love“, “Drop It Like It’s Hot“, “On To The Next One“, I could go on…), and “Yonkers” keeps pace with the rest. It’s unique, and it keeps with Odd Future’s reputation as spouting shocking and ridiculous imagery through their lyrics.
The collective has been quite prolific since late 2008 (Pitchfork has a great review of their mixtapes), but hadn’t garnered a ton of attention until late last year. I’ve only just started going through the mixtapes and watching their performance at SXSW, but I’m hooked. I can’t pass up the allure of young energy breaking new ground without much regard for their elders. I’ll definitely be catching their set at Coachella this year.
Update: Pitchfork just posted an interview with Odd Future. It’s loaded with gems. My favorite is…
Pitchfork: Did you ever imagine you’d be playing at festivals like Coachella and SXSW a year ago?
Tyler, the Creator: I didn’t even know about Coachella a year ago. I knew about SXSW because N.E.R.D. played here. It was never my goal or intention to play one of those, and I never realized how important it was until recently. I’m a believer that if you keep saying shit’s gonna happen it will. Like, I always talked about how I wanted a trampoline, and now I have one.
Update 2: If this isn’t the best interview ever…