Tag: business

NIN’s The Slip is 100% Free

Posted on by mygoodgomez

On May 5th Trent Reznor announced the immediate release of the Nine Inch Nails album titled The Slip. Along with the release new came word that the album was available for free download in MP3, M4A, FLAC, and WAV formats and comes with a PDF booklet. Unlike the release of the recent Ghosts I-IV, Reznor did not give fans the option to pay for The Slip. In the NIN.com blog post, Reznor gave fans this note:

(thank you for your continued and loyal support over the years – this one’s on me)

As a long time fan of NIN, I headed right over to the download page, got my copy of The Slip in FLAC, threw it into iTunes, admired the album art (though I still don’t understand what it means), and played through the new material. 

Album Review

The first thing I noted about the album was its relatively short length. At 43:45 it’s well under an hour, which is fine by me. If there’s one thing that I’ve recently noticed it’s that I don’t really have the patience or time to sit still through a full album if it lasts longer than an hour. Whether an hour genuinely is a good marker for an album or if I’m just abnormally impatient isn’t too important, I’m just glad that The Slip can be taking in from start to finish is one sitting. 

On to the actual musical contents of The Slip. The album opens with the intro track “999,999”, which leads into “1,000,000”. “999,999” is a fairly generic building of an ambient industrial sound-scape that Reznor seems to be enjoying more and more these days. 1,000,000 is a more traditional NIN song with a distorted guitar, a simple drum line, and Reznor’s vocals all layered on each other once for verses and reverbed back on each other for choruses. The rest of the album follows in similar fashion with a few more “single-quality” songs, a piano ballad, and a 7 and a half minute sound-scape arriving near the end of the album. 

One feeling that I got from The Slip is that Reznor isn’t so much interested in straightforward industrial music anymore. I guess the feeling has been building since With Teeth, but The Slip is the first full NIN album that I could almost categorize as alternative metal. I don’t think I like this feeling, but I loved Year Zero, and I sorta like The Slip. Hopefully this feeling is only coming on because The Slip feels like a promo for the upcoming tour that NIN will be embarking on (which I already have tickets for). 

The main reason why I don’t have the hots for The Slip like I did for Year Zero is because it’s relatively predictable. Year Zero was so varied and unexpected, yet it flowed perfectly. To me, The Slip seems like an extension of some Year Zero songs where fresh material should be instead. 

Beyond the Music

I started to get into this in the review section, but The Slip doesn’t feel like a full NIN album to me. Maybe it’s because of the fact that I didn’t have to (or even get to) pay for it, but the album seems like a promo for the upcoming tour. Getting away from the fact that The Slip isn’t my cup of tea, Reznor is truly putting his money where his mouth is when it comes to his views on the record industry. 

The models (or experiments) that he has been going through are fairly unprecedented. Please don’t give me any crap about Radiohead, because I don’t think that the release of In Rainbows holds any weight against the release of Ghosts I-IV and The Slip. In Rainbows was amazing, don’t get me wrong, but if Radiohead was serious about trying out new models of selling and marketing their music, they wouldn’t stop after one go around. 

My best guess right now is that Reznor is playing mind games with his fans, and that we are all too willing to play along. Not only is he building loyalty through producing good music, he is now giving us gifts for participating in his experiments. Reznor made well over a million dollars of pure profit with Ghosts I-IV, so in return he’s giving us a full NIN album for free. With the antics that surrounded the release of Year Zero and the distribution methods being used now, Trent Reznor, who is already one of history’s greatest musicians, is soon to be one of the great marketers and business men of the music industry.

PS: Upcoming Tour

Here’s a few random notes about the upcoming NIN US tour. I have my tickets for the Seattle date because I’ll be up in Redmond this summer interning for Microsoft. A friend and I are hoping to snag tickets for the LA date when the presale goes up. The supporting acts this go around include Crystal Castles, Does It Offend You Yeah?, Deerhunter, A Place To Bury Strangers, and White Williams. I’ll be seeing Crystal Castles up in Seattle and Deerhunter in LA! Two amazing openers if you ask me. So exited!

Photos below are from the nineinchnails flickr feed.

Google yelling “monopoly”

Posted on by mygoodgomez

microsoftyahoo.jpgFor a while now, my opinion of Google has been declining. There isn’t really one big event that has caused this, but I guess it is the compilation of the following:

  • Their site design is horrible. Apart from the Google.com search hub, the minimal approach is unnecessary. Some might argue that this style is the best kind of UI. I argue that it isn’t intuitive, and that the lack of any design doesn’t do any good.
  • Adsense seems to be getting worse at judging what content to base the ads off of. Contextual ads aren’t revolutionary anymore.
  • Innovation on projects like Google Docs has seemed to slow down. I loved Writely, but since Google acquired it, the plain UI has left is barren.

As you can probably tell, these problems aren’t issues that Google has actively done. They are all things that have occurred because of the expansion of this online ad company to encompass everything that an online service provider could offer. My problems with Google have been passively incured, until now.

Since Microsoft’s announcement of a hostile $44.6 billion offer for Yahoo Inc., Google has gone on the offensive and issued a public statement criticizing the offer. The post from Google’s official blog titled “Yahoo! and the future of the Internet” is a blatant attempt to bring negative attention to the situation.

In the post, Google states that while the internet has been about the principles of “openness and innovation,” Microsoft might try to “exert the same sort of inappropriate and illegal influence over the Internet that it did with the PC.”

“In addition, Microsoft plus Yahoo! equals an overwhelming share of instant messaging and web email accounts. And between them, the two companies operate the two most heavily trafficked portals on the Internet. Could a combination of the two take advantage of a PC software monopoly to unfairly limit the ability of consumers to freely access competitors’ email, IM, and web-based services? Policymakers around the world need to ask these questions — and consumers deserve satisfying answers.”

Why is this a ridiculous statement? Because the listed web services (email, IM, and web portals) aren’t where the money is being made. Google is an ad company, so why would an ad company be so concerned with another company that – according to Google – will dominate these web service markets? Because Microsoft and Yahoo have made their attempts at ad-selling departments as well.

What Google fails to point out in this statement is that they are the dominant leader with more than 65% of the ad-sales market. Monopolistic practices by Microsoft? If anything, the monopolistic practices for revenue-generating departments have been on Google’s side.

I don’t mean to come off as a Microsoft fanboy (I own a Mac for my everyday use, but I love my Zune) or as a Google hater (I use Gmail both for personal and USC email accounts). All I’m trying to say is that for too long, Microsoft has been an easy target to yell monopoly around. Just because a company is successful and has a corporate face (as opposed to Google or Apple’s fun-eco-friendly faces) doesn’t mean that its sometimes aggressive, market-upsetting actions are illegal.

Google’s counter to SiCKO

Posted on by mygoodgomez

Michael Moore SiCKO

Google, in a suprizing and dissappointing PR move, has decided to come out against Michael Moore and offer to place HMO ads directly across from search results that include SiCKO. Why? Because Google believes that:

Moore attacks health insurers, health providers, and pharmaceutical companies by connecting them to isolated and emotional stories of the system at its worst.

Like many people, I have already seen Michael Moore’s SiCKO, the film about the sad state of the health care system in the United States. I saw the movie before it came out in theaters because Moore let it known that he wants people to torrent it, and that he didn’t mind at all that it was ripped to YouTube (although later taken off). But that’s beside the point.

I am fairly confused at Google’s reaction to the movie. Is this Google’s first overt move to reject it’s public user-base, turning instead to the big business ad customers? Of course, Google has more money to make by doing what it has done, but is it really worth it? SiCKO has received near universal praise for its criticisms, and I agree with the New York Times when they say that it is a “cinematic indictment of the American health care system.”

Apart from the purely capitalistic point of view (which is that Google is doing the right thing), today’s market relies on more than just your big money customer base. Companies must look out for the public, and I find this especially true for Google. While we, the average searchers, aren’t the ones directly paying Google, we are the ones looking at the ads. We don’t hold the large wallets, but in our massive numbers, we hold far more power than the businesses Google is trying to cater to.

This move by Google confuses me. I really hope that this does not become a trend in Google’s business tactics; it could lead to the gradual diminishment of one of the largest internet companies we know.

Update: Google has retracted the statements of their employee.